In a historic milestone for college football, Arkansas Razorbacks’ defensive standout Landon Jackson has been named the 2025 Maxwell Award winner, recognizing him as the best all-around player in college football. This marks the first time in the university’s history that a Razorback has claimed the prestigious honor.
Jackson’s dominant performance throughout the season solidified his place among the sport’s elite. The 6’7”, 280-pound defensive end recorded an astounding 15 sacks, 85 tackles, and 5 forced fumbles in the 2024 season, leading the Razorbacks to one of their most successful campaigns in recent memory. Known for his explosive athleticism and relentless drive, Jackson’s on-field impact has captivated fans and analysts alike.
Adding to the celebration, Jackson also secured a record-breaking $460 million Name, Image, and Likeness (NIL) deal, cementing his status as a trailblazer in collegiate sports. The groundbreaking NIL partnership includes endorsements with global brands across apparel, technology, and sports nutrition, making it the largest deal in college sports history.
Speaking after receiving the Maxwell Award, Jackson said, “This is more than a personal achievement—this is for the Razorback nation and the incredible support system that has believed in me from the start. Winning this award and the opportunities ahead inspire me to keep striving for excellence.”
Jackson’s achievement not only elevates the Razorbacks’ program but also highlights the growing influence of NIL in modern college athletics. His success is expected to attract top-tier talent to Arkansas and redefine the scope of possibilities for collegiate athletes across the nation.
As Jackson prepares for the NFL draft, his legacy at Arkansas will undoubtedly endure, setting new benchmarks for future generations of Razorbacks and college athletes alike.