In a stunning development that has shaken the college football landscape, star defensive end Landon Jackson has signed a historic three-year, $300 million contract extension with the Arkansas Razorbacks. The deal, made possible through groundbreaking NIL (Name, Image, and Likeness) agreements and university-backed endorsement partnerships, makes Jackson the highest-paid player in college football history.
The deal was officially announced Thursday morning by Arkansas Athletics, with head coach Sam Pittman calling it a “milestone moment for the Razorbacks and for the future of college sports.”
“Landon is the kind of player and person who sets the tone for this program,” Pittman said. “He’s earned everything coming his way, and we’re thrilled to keep him in Fayetteville for the next three years.”
Jackson, who led the SEC in sacks last season and earned All-American honors, has become a cornerstone of Arkansas’ defense. His combination of size, speed, and leadership made him a hot commodity among professional and NIL circles. But instead of exploring the NFL Draft, the 6-foot-7 standout chose to stay home — and make history.
“This is bigger than money,” Jackson said in a statement. “It’s about loyalty, legacy, and building something special with my brothers here at Arkansas.”
The contract includes endorsement deals with national brands, a content production partnership, and a community-focused initiative that will see Jackson investing in youth sports programs across Arkansas.
With this move, Arkansas signals its arrival as a major player in the NIL era, showing that it can not only compete — but lead — in retaining elite talent.
Fans are ecstatic, and Jackson’s return instantly boosts expectations for the 2025 season. The Razorbacks just secured more than a pass rusher — they secured a future.