Indiana University Athletic Director Scott Dolson spoke candidly this week about the evolving landscape of Name, Image, and Likeness (NIL) in college athletics, emphasizing its growing influence on recruiting and the Hoosiers’ commitment to staying competitive.
“NIL is not just here to stay — it’s now a central part of how college programs operate,” Dolson said during a press conference on Wednesday. “At Indiana, we’re working hard to make sure our student-athletes have every opportunity to benefit from it while maintaining our core values.”
Dolson highlighted Indiana’s partnership with Hoosiers For Good and Hoosiers Connect, two collectives that support athletes with brand-building, community engagement, and financial opportunities. He credited these initiatives for helping IU remain a strong destination for top talent, especially in men’s and women’s basketball, football, and Olympic sports.
The Athletic Director acknowledged that NIL has changed the recruiting game. “We’re not just selling facilities or tradition anymore,” Dolson said. “Now we’re also presenting a comprehensive plan for how student-athletes can develop both on and off the court — including financially.”
He also addressed concerns about competitive balance across college sports. “We need clearer national standards,” Dolson said. “The rules vary by state and that creates an uneven playing field. But regardless, we’re going to keep adapting.”
IU coaches have reportedly leaned on NIL success stories in their recent recruiting pitches. The results are already showing, with Indiana landing several high-profile commitments in the 2025 cycle.
As the NIL era continues to reshape college athletics, Dolson remains focused on blending tradition with innovation.
“Our goal is simple,” he said. “To give our athletes every advantage to thrive while making sure Indiana stays at the forefront of college sports.”